Massimo Bottura joins us as GRUNDIG’s inaugural brand ambassador Massimo Bottura, the Michelin-starred chef and restaurateur, has officially joined GRUNDIG as our first official brand ambassador. In his new role, Bottura will work in close collaboration with GRUNDIG in an effort to drive forward our shared vision to help to make people’s homes the best place to be. The chef and owner of Osteria Francescana is recognised by the New York Times as one of the most influential creative geniuses in the world. He will now bring his experience and knowledge of cooking, dining, food and creative preparation to the table, and help us develop a special range of high-quality home appliances.

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“I’m looking forward to working side-by-side with GRUNDIG on new ideas to develop projects and products that are able to really make a difference and find solutions to make our homes and our world a better place,” says Bottura. The partnership is an excellent fit, and we’re proud to have Massimo Bottura onboard as our brand ambassador.

At Grundig, we believe in making things better. Grundig is not only a supplier of home electronics. We are much more. At Grundig, we believe in making things better. Grundig is not only a supplier of home electronics. We are much more. We are the brand for people who know what really matters in life.

That goes not only for the appliances we manufacture but also the quality of life they provide. It all began 70 years ago, with our first breakthrough – the Heinzelmann radio. We knew we were onto something when we saw how this Grundig radio improved people’s quality of life. Ever since then, we have never stopped working to understand you better and take the hard work out of your daily routine. From kitchen to bathroom, from cooking and cleaning to relaxing, you can rely on the cutting-edge functionality, timeless design and superior quality of Grundig products.

We take pride in our ability to help make home life the good life. We have grown from being a maker of well-known Grundig radios into one of Europe’s biggest full-range manufacturers of consumer electronics and we have learned a few things along the way. Our goal is to become the most valuable supplier in your life and we achieve that by always looking to make the future a brighter place. For instance, with our Grundig smart TVs and other connected appliances, as well as forward-looking innovations such as our Virtual User Experience products that project an interface onto the work surface and respond to gestures. Each and every one of our products is engineered to make some part of your daily routine that much easier and better. It’s what the FineArts Curved UHD Grundig smart TV does by giving you a cinema experience from the comfort of your own couch, while Divide&Cook gives you more time with the family by letting you prepare two completely different dishes at the same time. It’s the same with MultiSense Technology, which always selects the right wash settings so your favourite jeans stay as good as new.

With Grundig, what you need is what you get – products designed to solve problems, manufactured to the highest German quality standards for reliability and user-friendliness. That’s why we don’t just do new for the sake of novelty. Instead, we start by trying to truly understand what matters to you.

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The result is convenient functionality and easy operation that help you care for your cherished items. So you see, Grundig products are specially tailored.